### Course Overview

- Learn how to track user behavior, agent performance, and conversation outcomes using built-in analytics tools

- Discover how to create custom tracking for your unique KPIs and business needs

- Explore best practices for reporting, dashboards, and continuous optimization of your AI strategy

- This course is free to take and included as part of the Cognigy Mastery Certification Program

### Course Structure

- **1**  
  - Introduction and Setup  
  - Custom Fields  
  - Joining Tables  
  - Tasks  
  - Goals  
  - Data TTL Values & Conclusion  
  - Knowledge Check  
  - Your Feedback