# How ARAG Leverages Conversational AI

Authors name: [Samuel Pais](/content/blog/author/samuel-pais/index.html) January 7, 2021

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For several years ARAG has worked with Cognigy.AI to drive service excellence and process automation. Dr. Ina Baumann, SVP IT-Steering at ARAG and responsible for ARAG's [Conversational AI](/content/site-root.html) initiatives, spoke in an interview with Cognigy's Senior Technology Evangelist Sebastian Glock about ARAG's pioneering role in conversation-based customer service automation and agent support.

Watch this 15-minute interview and get:

- Practitioner insights on the business impact of bots and virtual agents
- Learnings, challenges, and best practices for a Conversational AI strategy
- Practical advice on how to implement and scale Conversational AI enterprise-wide

[Cognigy Customer Interview: How ARAG leverages Conversational AI in the insurance industry](https://www.youtube.com/watch?v=xsEv5e5Ig0U)

Thanks to Ina and ARAG for this interview!