# Virtual Agents Reduce Time to Market for New Drug

A leading pharmaceutical company integrates Cognigy.AI into Salesforce to support their sellers and introduce a new drug at speed.

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### **Voice-based access to CRM is a game changer for sales teams.** This is truly a shining example of what our clients can achieve with our conversational AI technology.

Philipp Heltewig  
CEO @ Cognigy

### About the company  
Pioneers in the research and development of therapeutics for cancer and infectious diseases.

### Fast Facts  
- **Industry:** Biotechnology  
- **Operates:** Worldwide  
- **NASDAQ-listed**

### Cognigy Use Case  
Voice-based virtual assistant accelerates sales process via seamless Salesforce integration.

## The Challenge  
Due to the launch of a new therapeutic product in high demand, the **sales team was under tremendous pressure** to get it to market and arrange and attend meetings with pharmacists quickly.

This situation required an exceptionally well-structured process that maximized the sellers' time while easing their workload. To do this, **the company sought to use time spent driving to and from their meetings productively.** Specifically, the company wanted its sellers to access Salesforce – documentation, customer account information, upcoming events, agendas, in fact, everything they need to manage customer engagement and sales – all while driving.

## The Solution  
To support the sellers and to use their time wisely, **the company introduced a hands-free virtual assistant that could hold a two-way conversation and then work with Salesforce** to provide answers to specific sales and customer account questions. Fortunately, the company is very tech-driven and already had experience with Cognigy.AI's conversational platform with the development of its customer service virtual assistants. So, it was natural to extend the use of Cognigy and establish a virtual assistant for the sales team that seamlessly integrates with Salesforce.

This approach to alleviating pressure and maximizing time spent while driving meant that sellers not only **came to every meeting prepared but also allowed them to dictate meeting notes** to the virtual assistant as they traveled to their next destination.

## The Impact  
By introducing virtual agents to support the sales process, the company **significantly reduced time to market, increased sales available productive time,** and met an urgent demand for its new therapeutic product.

#### Sales Manager can Query via Phone On-The-Go

#### Meeting Notes Recorded & Transcribed

#### Fully Integrated with Salesforce CRM

#### On-The-Road Enablement with Streamed Audio Content

## Watch our Showcase: Voice-enabled Salesforce CRM with Conversational AI

## Want The Same Success With Cognigy.AI?  
Leverage the power of Conversational AI  
Serve customers and employees 24/7 on any channel  
Provide better services at lower costs

[Contact us](/content/contact-us/index.html)